First Page: How important it is to be Ranked 1 in All Search Engines?

"I sell computers and computer parts for a living. A friend of mine told me that I can boost my sales if I setup a website for my business. Knowing a little about building a website, I launched my own website last year. However, I sometimes try to find it on Google search but I cannot see it on the results page. They say that ranking on search engines are important, but are they really that significant? What if I can never get a spot on the first page search results?" Reagan, 34

A lot has been said about putting a website to increase product popularity and sales. Entrepreneurs follow this advice, yet somehow, they fail to see the other need in having website – the need to reach the first page ranking on search engines.

Imagine yourself looking for particular information about the periodic table. Using a search engine like Google or Yahoo, you type the words “periodic table” and once you click search, millions of websites are presented that has relevant information on your word search. The words that you use are keywords in finding all the information related to your search. The results are those online sources that contain the keywords which the search engines think are helpful to your search. With all the information about periodic table from textbooks, journals and published articles, getting on the first page of the search results is a competition. 

 

This is the same for any kind of business. Your website should increase its traffic to be on the top search results. This is possible by utilizing search engine optimization (SEO) or pay-per-click (PPC) campaigns. These two are different strategies that help your website gain traffic to reach the first page results. With an SEO, they need to provide a good and strong content with keywords that can easily be searched by search engines. PPC, on the other hand, will place ads that will lead to your website once clicked. The two are different but their results are truly overwhelming. With this talk about reaching the first page, why is it so important to be ranked first or be placed on the first page results?

First and foremost, it will increase your visibility in the World Wide Web. People will know that such company and brand name exists. They will look forward to knowing what deals you can offer. Further, being on the first page results means the content of your website is relevant and better than others in the same nature. Yours are ranked higher since what you have is legitimate, helpful and most of all important for the search. Also, being ranked on the first page shows that your website is increasing its revenue. The more people visiting your website mean the more people getting satisfaction from your product or service. It shows that you are true to your service which boosts loyalty from your consumers or clients.

It is important for your website to be on the first page because clients click more on those searched items. Most do not click on further search once they get what they need on the first page. To be placed on the first page is important to your brand name and to the business’ profit as well.

SEO Companies in the Philippines: Why are They Booming?

Foreign or local – new business have been started operating in the Philippines. Despite the economic status in the country, there are still a number of people who believe that they can make their business a success. As a step to have their company name known on the market, businessmen try different marketing strategies to attract their target audience. Investing on TV, radio and print ads have always been effective, yet they can be too pricey. For a businessman starting his own business, saving a lot of money on marketing is a priority. Hence, most tend to build their own websites – it is expensive but twice as effective as other media. 

 

 

Building a website is not enough. There should be a team of people managing and constantly updating these websites to increase its traffic. A website with high traffic gets more searched online. As a result, the business is introduced and made known to the public. To have this much needed traffic, one must bank on SEO or search engine optimization from SEO companies here in the Philippines.

The industry of SEO has undeniably been growing in the country. Businesses are more into getting their services rather than investing a large amount of money to other advertising tools. What has made the SEO companies here in the Philippines dominate the marketing industry?

(1) The buying pattern of consumers has changed overtime.

Consumers want to know more about the product or service they want to have online first before purchasing it. They use search engines as Google or Yahoo to find the product or service and carefully study the pros and cons before making a decision. As a business, putting up your own website with good high quality content helps you become known to this audience.



(2) Internet has become very accessible.

It was difficult to find an internet connection before. In the Philippines today, almost 4 million people are online. Nowadays, almost everybody is online checking on what the latest trend is. They want to be ahead of others and constantly check what they can take advantage of. With this in mind, entrepreneurs should always keep their websites posted and updated through SEOs.



(3) Filipinos are hooked on social media.

Almost everyone has a Facebook, Twitter, or Instagram account. These social media platforms made it easier for businessmen to reach their audience. It has been reported that a Filipino can spend up to four hours using the social media. This is a good point for entrepreneurs. SEO companies make sure that the website is linked to this social media networks for easy access and advertising.



(4) Internet has more access in the country.

Since the internet has been more accessible, entrepreneurs find it easier to attract more clients. SEO companies create different tools to make a website ranked on higher numbers by optimizing the keywords used by these different people. The increase in internet access in the country, the more people will be introduced to your company.



(5) SEO has been proven effective to a lot of companies.

People trust SEO companies because of the success rate they have in other accounts they handled. Though some might be pricey, investing on their services makes it more possible for a website to increase its traffic online.

Filipinos nowadays are almost glued with their smartphones. It is a great advantage for entrepreneurs to make use of this existing technology through the quality service provided by SEO companies.

Search Engine Optimization: How Long Does a Website Crawl in Search Engines?

Convenience: this could be one of the most positive effects the Internet has given to mankind. Back in the early years before the Internet was created, man had to do everything manually. Students had to go to libraries and spend hours gathering and collecting data to volumes of books. Today, doing research has become very easy. Typing some keywords on search engines like Google and Yahoo, you are given millions of information that carries the keywords. There is no need to be reading a lot of books since information on the Internet is fast and easier to find. However, have you ever wondered how certain results are given to us when we search online? 

 

When you search something online, you use some keywords to help you find them. These keywords are found in every content on the Internet. There are millions of webpages online that may have the same keywords. Search engines have spiders that build all the words found in the websites. The process of building is what we call Web crawling. It looks for all relevant information starting from websites who are very popular among the pages and have the most traffic.

Having that said, it is important for any business which has a website to build traffic to increase their visitors or traffic. SEO or search engine optimization is the key to this. SEO specialists create keywords that are relevant and powerful for a webpage to be listed on the top rankings. For this to be possible, SEO specialists build links, tags and blogs that will lead to the website. These people will even utilize the social media in gaining more people to check the website. These spiders can crawl in milliseconds and will not put you on top search results if your website has little traffic.

For your website to be on top search crawls of these spiders, it should have the following:

· the best content containing keywords of good content

- SEO specialists build keywords that are relevant to your content. They make it sure that these keywords are visible to spiders once web crawling has started. The changes in the trend in keywords are understood by SEO specialists – the reason why they can create content based on what is current.

· links from blogs and social media pages for it to be easily located
 

- Social media pages and blogs invite more people to visit your website. As people share this information, the more it gets popular resulting to increase in traffic.

· a website that is easy to load

- Some websites take a long time to load though your Internet connection is speedy. Some clients value their time so it is important to create websites that can load in a matter of seconds.


· a website that can be loaded on smartphones or tablets

- Almost everybody owns one. They use it anytime and anywhere so it is best to develop a page that is supported by these devices platform.

· a sitemap

- Sitemaps helps users to navigate through the sites they wish to find information.

· a working and good server

- Make sure your servers do their maintenance at off peak hours. You will lose clients if the server is always down or unavailable.

It may take a few months to gain good ranking; however, it is worth the wait. Choose SEO specialists who know what you want and can do your targets.

The bottom line: there is no definite time when a certain page will be crawled. But one thing's for sure: spiders love to understand the sitemap and architecture of your website, its meta data must be properly indicated. Submit your websites to search engines too.