10 Things Every Businessman Need to Know About SEO

Having your own business can be very stressful. When I first planned out everything about my car rental business, I was in a lot of pressure considering that I am putting my life savings. I worked for ten years in a bank and finally decided to quit after saving some money. It has been my childhood dream to have my own business; thus, I wanted it to become a reality. My family was very supportive with the plan and so were my friends. 

 

Business was great in the first five months; however, there was a slight fall in the number of customers in the following months. I tried different kinds of marketing such as giving out of flyers, printing out tarpaulins and even having my business advertised on the radio. It seemed okay at first, but as a businessman, I wanted more and continue the progress my business was experiencing in its early stage. A friend of mine gave me an idea in creating a website for my business. He himself built a website for his catering service business. Seeing his business in boom, I was encouraged to build one for myself. Having no idea what to do, my friend introduced me to the web developer who built his page.

Finding a web developer or a web development company is just the initial stage in making your business known online. I was surprised to know that I needed SEO (search engine optimization) to increase the popularity of my website. I did not know anything about it, so I was curious on how it worked. Working hand in hand, both the web developers and SEO specialists made it possible for my business to gain online presence.

If there is one thing I learned about our talk with the web developer, it is that they do not work alone in creating a web page. There is a team that will handle the minute details in building a website. These people are SEO specialists. I did not have any single idea what they were for at first, but after that meeting, businessmen should really know more about SEO. Here is what I have learned.

SEO can make your business known online. What I mean is that they advertise your products or services on the Internet with some secret techniques. It is like having your products marketed on TV but cheaper and much more efficient.

SEO will find the people that you need for your business. In my case, SEO specialists targeted people who are frequent travelers in my area who are in need of a car. They can easily find people from airports or bus terminals that need my services.

SEO gives your company a good image. Once your business can be searched online, it gives the public the idea that your business is to be trusted: it is legitimate and it means business. This makes customers trust you, and in return, you earn their loyalty.

SEO brings people to your website. They do this by providing different links online and making content in your website. This content has keywords that customers use on Google to find information.

SEO is cheaper than other advertising materials. They are very easy to use since everyone is online nowadays.

SEO can be personalized. It means that people who will work to advertise your product will make sure that your product is unique and will stand tall among the rest of your competitors.

You do not need to manage your advertising campaign since SEO does it for you. You will just have to pay and they do everything for your business right away.

SEO saves time and money. You do not have to reprint materials that would cost a lot. SEO services come in business packages at a very affordable price.

SEO is an easy marketing strategy. All you have to do is build a website, have people to manage it as they make sure that the website gains more visitors through different strategies that they implement.

SEO is friendly with social media networks. Since a lot of people use Facebook and Twitter, SEO promotes businesses on these websites as they spark interest to the general public.

After three months, my business started to increase its sales because of the SEO techniques used by the dedicated team who worked with me. Now, my business is more popular than any other competitors in the area. SEO has helped me gain trust among my customers and made me popular in the market.

First Page: How important it is to be Ranked 1 in All Search Engines?

"I sell computers and computer parts for a living. A friend of mine told me that I can boost my sales if I setup a website for my business. Knowing a little about building a website, I launched my own website last year. However, I sometimes try to find it on Google search but I cannot see it on the results page. They say that ranking on search engines are important, but are they really that significant? What if I can never get a spot on the first page search results?" Reagan, 34

A lot has been said about putting a website to increase product popularity and sales. Entrepreneurs follow this advice, yet somehow, they fail to see the other need in having website – the need to reach the first page ranking on search engines.

Imagine yourself looking for particular information about the periodic table. Using a search engine like Google or Yahoo, you type the words “periodic table” and once you click search, millions of websites are presented that has relevant information on your word search. The words that you use are keywords in finding all the information related to your search. The results are those online sources that contain the keywords which the search engines think are helpful to your search. With all the information about periodic table from textbooks, journals and published articles, getting on the first page of the search results is a competition. 

 

This is the same for any kind of business. Your website should increase its traffic to be on the top search results. This is possible by utilizing search engine optimization (SEO) or pay-per-click (PPC) campaigns. These two are different strategies that help your website gain traffic to reach the first page results. With an SEO, they need to provide a good and strong content with keywords that can easily be searched by search engines. PPC, on the other hand, will place ads that will lead to your website once clicked. The two are different but their results are truly overwhelming. With this talk about reaching the first page, why is it so important to be ranked first or be placed on the first page results?

First and foremost, it will increase your visibility in the World Wide Web. People will know that such company and brand name exists. They will look forward to knowing what deals you can offer. Further, being on the first page results means the content of your website is relevant and better than others in the same nature. Yours are ranked higher since what you have is legitimate, helpful and most of all important for the search. Also, being ranked on the first page shows that your website is increasing its revenue. The more people visiting your website mean the more people getting satisfaction from your product or service. It shows that you are true to your service which boosts loyalty from your consumers or clients.

It is important for your website to be on the first page because clients click more on those searched items. Most do not click on further search once they get what they need on the first page. To be placed on the first page is important to your brand name and to the business’ profit as well.