Friday, March 20, 2015

Search Engine Optimization: How Long Does a Website Crawl in Search Engines?

Convenience: this could be one of the most positive effects the Internet has given to mankind. Back in the early years before the Internet was created, man had to do everything manually. Students had to go to libraries and spend hours gathering and collecting data to volumes of books. Today, doing research has become very easy. Typing some keywords on search engines like Google and Yahoo, you are given millions of information that carries the keywords. There is no need to be reading a lot of books since information on the Internet is fast and easier to find. However, have you ever wondered how certain results are given to us when we search online? 
 

When you search something online, you use some keywords to help you find them. These keywords are found in every content on the Internet. There are millions of webpages online that may have the same keywords. Search engines have spiders that build all the words found in the websites. The process of building is what we call Web crawling. It looks for all relevant information starting from websites who are very popular among the pages and have the most traffic.

Having that said, it is important for any business which has a website to build traffic to increase their visitors or traffic. SEO or search engine optimization is the key to this. SEO specialists create keywords that are relevant and powerful for a webpage to be listed on the top rankings. For this to be possible, SEO specialists build links, tags and blogs that will lead to the website. These people will even utilize the social media in gaining more people to check the website. These spiders can crawl in milliseconds and will not put you on top search results if your website has little traffic.

For your website to be on top search crawls of these spiders, it should have the following:

· the best content containing keywords of good content

- SEO specialists build keywords that are relevant to your content. They make it sure that these keywords are visible to spiders once web crawling has started. The changes in the trend in keywords are understood by SEO specialists – the reason why they can create content based on what is current.

· links from blogs and social media pages for it to be easily located
 
- Social media pages and blogs invite more people to visit your website. As people share this information, the more it gets popular resulting to increase in traffic.

· a website that is easy to load

- Some websites take a long time to load though your Internet connection is speedy. Some clients value their time so it is important to create websites that can load in a matter of seconds.


· a website that can be loaded on smartphones or tablets

- Almost everybody owns one. They use it anytime and anywhere so it is best to develop a page that is supported by these devices platform.

· a sitemap

- Sitemaps helps users to navigate through the sites they wish to find information.

· a working and good server

- Make sure your servers do their maintenance at off peak hours. You will lose clients if the server is always down or unavailable.

It may take a few months to gain good ranking; however, it is worth the wait. Choose SEO specialists who know what you want and can do your targets.



The bottom line: there is no definite time when a certain page will be crawled. But one thing's for sure: spiders love to understand the sitemap and architecture of your website, its meta data must be properly indicated. Submit your websites to search engines too.

Thursday, March 12, 2015

Different Types of Website Platforms

Internet marketing has proven its help in increasing a particular company’s popularity in the World Wide Web. It may be difficult to build a name online since it takes time and a lot of work; however, once your name is known, more and more clients and customers will begin trusting your brand name. With this, a lot of starting businesses put extra effort in finding a website platform that will be remembered by people using the internet.

Choosing a website platform could be tricky as you want to personalize as many details as you can for your page. There are website platforms that can easily be navigated while others might need a little more getting used to. As someone who wants to create something memorable, unique and attractive in the cyber world, here are some website platforms that you may check out.

1. WordPress

 
 
This is a popular choice among many web creators for the past years. Further, a lot of bloggers have been using this. WordPress is so easy to manage; it is not really a rocket science to make a page, but if you do know more on playing with codes, it will be a great bonus. This website platform has a variety of templates or themes you can choose from. Most of these are free while others are not. With this vast amount of themes, you can easily find one that suits your style. Like mentioned earlier, knowledge on codes can help you create plug-ins and your own theme as well.

2. Tumblr
 
It typically hosts a lot of short posts, yet it is still possible to create your own page. Though your options are limited, any person who does not have any idea on coding can manipulate this site. Setting up an account is easy: sign up, pick a template and start creating your posts. Since it has a networking community, other members can share your posts making whatever content you have be known in the web. Create catchy and witty posts to gain more followers on Tumblr.

3. Squarespace
 If you are looking for templates that are awesome, Squarespace might just what you need. Templates can be personalized to give you that stand out look among others. People who are good at codes can easily create wonderful customized tools on your webpage. Perfect for blogging and posting photos, your account can be shared on Facebook and Twitter – a good way in spreading your content on the online world.

4. Drupal
 
 
One of the popular and best CMS in town, Drupal is also a favored choice. What people love about Drupal is its security updates that are timely checked making your page secured. It might not be that user-friendly as it needs someone who has a lot of technical knowledge to create an account. Drupal is best for complex sites with a number of content.

5. Joomla
 
 
With a very powerful interface, Joomla has proven to the public that it is user-friendly. Codes available are free of charge, so you will be saving a lot from using Joomla. Anybody without technical knowledge on creating web pages can use it. Create, set, and manage – three simple steps in building your own page.

Different website platforms can have their own pros and cons. It is up to you to decide on which of these you will go for. Just remember to think of your target audience in building your webpage. The success of one’s website depends on how well thought of the plan is.