How Difficult is the Role of a Senior SEO Specialist?

Over the years, building a website has made it easier for businesses to be known and popular not only in their areas but in the whole world as well. It is clear that websites have bridged the distances between other countries to promote products and services. Further, these webpages have been helpful in attending to customers’ need for information on new products and services, and it has even become an avenue for clients to experience customer service. 

SEO specialist

Before a website’s success online, which is measured based on its rank on search engine results, it is important to increase a website’s traffic at its early stage. Website traffic determines the number of times a website is visited by different users. Website traffic can have direct traffic (when people typed in your website at their browser) or referral traffic (when people clicked on your website when it’s linked from other website like blogs). For a website to be searched by search engine spiders, it should contain relevant keywords. A professional who does this employs the strategy of search engine optimization (SEO).

What does a Senior SEO Specialist do?

A Senior SEO specialist is responsible for analyzing, reviewing and implementing changes on a website. The said changes are made to websites are optimized for search engines. As a result, the website increases its traffic and improves its rank on search results. The Senior SEO specialist has to come up with original content that contains keywords and phrases that are commonly used by their target clients online. Furthermore, they are also responsible in testing and implementing different search engine marketing techniques and advertising for search engine optimization.

Other responsibilities:

• Improve organic search results
• Plan and implement SEO campaigns
• Do PPC (pay-per-click) campaigns
• Utilize cheap yet strong keywords for websites
• Write original SEO blogs to link to websites
• Improve track site performance
• Record and present SEO performance reports
• Evaluate campaigns implemented
• Manage expenses and make sure to stay on budget
• Analyze competitor advertising links
• Recommend to the clients changes on the websites for a better look to increase visitors

Being a Senior SEO specialist takes a lot of responsibilities. How important are they to a company or to a website’s success?

• SEO specialists have the most effective and latest SEO techniques. They are knowledgeable in finding the best tool to optimize a website.
• They give out clear objectives for the project they are handling. There could be trial and error stages to find the best way in increasing one’s traffic.
• They have the expertise to make a website reach the top ranks through generating keywords and making use of them on relevant content.

It is fairly difficult to be a Senior SEO specialist. Some clients can be so demanding that they want to see immediate results on a given project. SEO strategies take a few weeks to see positive results; hence, they have to think on more creative ideas for the client. Further, the competition online is very tight. Other SEO specialists may use the same strategy on what one has. As a result, the ranks might not change. The most difficult part of it all is beating the deadlines on giving the clients the rank it needs online. Most projects are time constrained so client satisfaction is the top priority.

What Should I Know About SEO Service Pricing?

Having your own business is like having your own family. It needs to be taken care of and must be given attention all the time. It was a pretty difficult time last year, but I managed to open my own car rental shop. The amount of money that I have invested on this business might actually cost my life earnings. I got tired of working in the accounting firm I worked for, so I decided to take the risk and managed my own business. Seriously speaking, it was not what I imagined.

I thought having your own business wherein you are the boss was less stressful. It was not. During the first few months, I had a hard time getting a lot of customers in my area. The only customers I had were my friends of whom I realized was helping me earn a profit. With my wife, we thought of different marketing strategies that would encourage more people to my business. Some strategies worked while others were not that successful. After a year, my business showed little progress, just enough for my family to get by. Hence, I should start looking for more ideas to improve my business until I read about SEO or search optimization online.

This search engine optimization will require me to have my own website for them to do their services. Well, having your own website is not a bad idea after all knowing that all people nowadays are glued online. What I learned about this information is that they can increase the number of people visiting my website through different online strategies. However, SEO services are no for free. They have different pricing details.

The first is what they call a monthly retainer where the client as to pay a set fee every month. Of course, this payment is under the agreement they have agreed upon. It is the most common since it guarantees the best return of investment.

Some SEO companies offer contract services at fixed prices. As the client, I have to choose on a contract service that I want for my website.

A project-based pricing sounds promising too. These are specially designed to a particular client. As for me on car rentals, the SEO company will come up with different marketing strategy online that can boost my web presence in my area.

Finally, they have this hourly rate wherein services are paid on an hourly basis. The fees will depend on the location and size of the company. However, I personally think that this is pretty costly.

As a client, we should be vigilant on some suspicious claims of SEO services such as high guarantee, instant results, being on the top rank in search engines in no time, and even cheap prices for SEO services.

I was told by the SEO company I talked with that I have to choose which suits best for my company. Utilizing SEO services is an investment; hence, I have to be very considerate to the needs of my company. SEO takes time and results will not be evident in just a few short days.

With SEO pricing, every client should consider the need of their business. It is through this that they can establish their plans with SEO companies.

SEO Companies in the Philippines: Why are They Booming?

Foreign or local – new business have been started operating in the Philippines. Despite the economic status in the country, there are still a number of people who believe that they can make their business a success. As a step to have their company name known on the market, businessmen try different marketing strategies to attract their target audience. Investing on TV, radio and print ads have always been effective, yet they can be too pricey. For a businessman starting his own business, saving a lot of money on marketing is a priority. Hence, most tend to build their own websites – it is expensive but twice as effective as other media. 

 

 

Building a website is not enough. There should be a team of people managing and constantly updating these websites to increase its traffic. A website with high traffic gets more searched online. As a result, the business is introduced and made known to the public. To have this much needed traffic, one must bank on SEO or search engine optimization from SEO companies here in the Philippines.

The industry of SEO has undeniably been growing in the country. Businesses are more into getting their services rather than investing a large amount of money to other advertising tools. What has made the SEO companies here in the Philippines dominate the marketing industry?

(1) The buying pattern of consumers has changed overtime.

Consumers want to know more about the product or service they want to have online first before purchasing it. They use search engines as Google or Yahoo to find the product or service and carefully study the pros and cons before making a decision. As a business, putting up your own website with good high quality content helps you become known to this audience.



(2) Internet has become very accessible.

It was difficult to find an internet connection before. In the Philippines today, almost 4 million people are online. Nowadays, almost everybody is online checking on what the latest trend is. They want to be ahead of others and constantly check what they can take advantage of. With this in mind, entrepreneurs should always keep their websites posted and updated through SEOs.



(3) Filipinos are hooked on social media.

Almost everyone has a Facebook, Twitter, or Instagram account. These social media platforms made it easier for businessmen to reach their audience. It has been reported that a Filipino can spend up to four hours using the social media. This is a good point for entrepreneurs. SEO companies make sure that the website is linked to this social media networks for easy access and advertising.



(4) Internet has more access in the country.

Since the internet has been more accessible, entrepreneurs find it easier to attract more clients. SEO companies create different tools to make a website ranked on higher numbers by optimizing the keywords used by these different people. The increase in internet access in the country, the more people will be introduced to your company.



(5) SEO has been proven effective to a lot of companies.

People trust SEO companies because of the success rate they have in other accounts they handled. Though some might be pricey, investing on their services makes it more possible for a website to increase its traffic online.

Filipinos nowadays are almost glued with their smartphones. It is a great advantage for entrepreneurs to make use of this existing technology through the quality service provided by SEO companies.