Over the years, building a website has made it easier for businesses to be known and popular not only in their areas but in the whole world as well. It is clear that websites have bridged the distances between other countries to promote products and services. Further, these webpages have been helpful in attending to customers’ need for information on new products and services, and it has even become an avenue for clients to experience customer service.
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| SEO specialist |
Before a website’s success online, which is measured based on its rank on search engine results, it is important to increase a website’s traffic at its early stage. Website traffic determines the number of times a website is visited by different users. Website traffic can have direct traffic (when people typed in your website at their browser) or referral traffic (when people clicked on your website when it’s linked from other website like blogs). For a website to be searched by search engine spiders, it should contain relevant keywords. A professional who does this employs the strategy of search engine optimization (SEO).
What does a Senior SEO Specialist do?
A Senior SEO specialist is responsible for analyzing, reviewing and implementing changes on a website. The said changes are made to websites are optimized for search engines. As a result, the website increases its traffic and improves its rank on search results. The Senior SEO specialist has to come up with original content that contains keywords and phrases that are commonly used by their target clients online. Furthermore, they are also responsible in testing and implementing different search engine marketing techniques and advertising for search engine optimization.
Other responsibilities:
- Improve organic search results
- Plan and implement SEO campaigns
- Do PPC (pay-per-click) campaigns
- Utilize cheap yet strong keywords for websites
- Write original SEO blogs to link to websites
- Improve track site performance
- Record and present SEO performance reports
- Evaluate campaigns implemented
- Manage expenses and make sure to stay on budget
- Analyze competitor advertising links
- Recommend to the clients changes on the websites for a better look to increase visitors
Being a Senior SEO specialist takes a lot of responsibilities. How important are they to a company or to a website’s success?
- SEO specialists have the most effective and latest SEO techniques. They are knowledgeable in finding the best tool to optimize a website.
- They give out clear objectives for the project they are handling. There could be trial and error stages to find the best way in increasing one’s traffic.
- They have the expertise to make a website reach the top ranks through generating keywords and making use of them on relevant content.
It is fairly difficult to be a Senior SEO specialist. Some clients can be so demanding that they want to see immediate results on a given project. SEO strategies take a few weeks to see positive results; hence, they have to think on more creative ideas for the client. Further, the competition online is very tight. Other SEO specialists may use the same strategy on what one has. As a result, the ranks might not change. The most difficult part of it all is beating the deadlines on giving the clients the rank it needs online. Most projects are time constrained so client satisfaction is the top priority.
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