Thursday, May 21, 2015

First Page: How important it is to be Ranked 1 in All Search Engines?

"I sell computers and computer parts for a living. A friend of mine told me that I can boost my sales if I setup a website for my business. Knowing a little about building a website, I launched my own website last year. However, I sometimes try to find it on Google search but I cannot see it on the results page. They say that ranking on search engines are important, but are they really that significant? What if I can never get a spot on the first page search results?" Reagan, 34

A lot has been said about putting a website to increase product popularity and sales. Entrepreneurs follow this advice, yet somehow, they fail to see the other need in having website – the need to reach the first page ranking on search engines.

Imagine yourself looking for particular information about the periodic table. Using a search engine like Google or Yahoo, you type the words “periodic table” and once you click search, millions of websites are presented that has relevant information on your word search. The words that you use are keywords in finding all the information related to your search. The results are those online sources that contain the keywords which the search engines think are helpful to your search. With all the information about periodic table from textbooks, journals and published articles, getting on the first page of the search results is a competition. 
 



This is the same for any kind of business. Your website should increase its traffic to be on the top search results. This is possible by utilizing search engine optimization (SEO) or pay-per-click (PPC) campaigns. These two are different strategies that help your website gain traffic to reach the first page results. With an SEO, they need to provide a good and strong content with keywords that can easily be searched by search engines. PPC, on the other hand, will place ads that will lead to your website once clicked. The two are different but their results are truly overwhelming. With this talk about reaching the first page, why is it so important to be ranked first or be placed on the first page results?

First and foremost, it will increase your visibility in the World Wide Web. People will know that such company and brand name exists. They will look forward to knowing what deals you can offer. Further, being on the first page results means the content of your website is relevant and better than others in the same nature. Yours are ranked higher since what you have is legitimate, helpful and most of all important for the search. Also, being ranked on the first page shows that your website is increasing its revenue. The more people visiting your website mean the more people getting satisfaction from your product or service. It shows that you are true to your service which boosts loyalty from your consumers or clients.

It is important for your website to be on the first page because clients click more on those searched items. Most do not click on further search once they get what they need on the first page. To be placed on the first page is important to your brand name and to the business’ profit as well.

Wednesday, May 13, 2015

What is the Advantage of Having PPC Campaigns in a Business?

Internet marketing has proven its worth in building a name for a company in the World Wide Web. Since consumers are mostly glued online, targeting them has been easier and much more convenient. However, thinking of ways to attract more clients into visiting a particular website involves a thorough research on trends online. For a certain campaign to be successful, there are different ways to increase traffic to your website.

image source: http://opheimdev.com

PPC campaigns or Pay-Per-Click attracts a lot of entrepreneurs since it can actually acquire traffic easily for a particular website. For businesses that have some money to invest, PPC is a good strategy for their business. The only downside of using a PPC campaign is that someone has to be knowledgeable and have a lot of experience in understanding how PPC works. Despite this fact, a lot of businesses still patronize the services of PPC. Here are some advantages in using a PPC campaign for your business.

Advantages of PPC Campaigns for Business

· Business can actually start with a small amount of money as an investment with a PPC campaign. The idea is you only get to pay PPC services once your ad is clicked by an individual. No fees in setting up an account, so it is easy and hassle-free.

· Since you can start with a small amount of money, you can manage your budget for a campaign pretty well. There is no threat on overspending on your account since you only pay when they actually click your ad.

· With a PPC campaign, you can easily reach your target market by specifically setting the target area. For example, you can have your PPC campaign to be only limited in a particular state.

· PPC campaigns helps you create a strategy that works best for your potential target market. This is possible by selecting the best keywords that fits your product or service. As a result, there is a greater chance for your page to be displayed on search results on different search engines.

· PPC campaigns increases brand awareness. Since it is usually placed on top of all searches, it can be easily seen by the curious public. Millions of people use the Internet everyday, so this is a good point to invest on.

· Using a PPC campaign results to a clear and better return-on-investment (ROI). With carefully chosen strategies, getting a positive result is assured.

· PPC campaigns make your brand memorable. It is important for business to have their brands remembered other than their company name. If the brand name is stuck on one’s mind, the marketing strategy used is effective and good results are to follow.

Many are encouraged to use PPC campaigns because of its stability and most of all, the cost of its service. Like what is mentioned earlier, a company will only have to pay the fee with the number of clicks done on their ad or companies can set a certain number of clicks that they can afford for their PPC campaign. It is easier to budget time and money for your company advertisement to run. So, if you are willing to invest more to increase website traffic, PPC campaign is the best choice.

Further reading:

PPC versus SEO - The differences between these two online marketing strategies.